Why a children’s museum?

Imagine a community gathering place that builds wonder and curiosity. Together, we’re building a place that inspires children to create, dream, explore, and discover with their families. If you can imagine it, we can achieve it! We are an emerging hands-on facility in Twin Falls, Idaho. Our mission is to engage children of all ages and abilities in learning through imaginative play and discovery. The Children’s Museum of the Magic Valley (CMMV) is the only organization in an eight county area that will provide this unique learning experience designed specifically for children and their caregivers.

Magic Valley in Numbers
  • Over 15,500 children under the age of 5
  • 18,000 students attending public elementary schools
  • With approximately 200,000 residents, it is the 4th fastest growing micropolitan region in the United States
  • Pre-COVID-19, 57.5% students in South Central Idaho classified as economically disadvantaged
Museums Make a Difference

According to the National Center for Education Statistics, children who visit museums achieve higher scores in reading, mathematics, and science. Museums add excitement and a hands-on experience to learning. Hands-on is minds-on! We anticipate welcoming over 52,000 visitors each year.

Children Learn Naturally Through Play, Play-based learning:
  • Enhances academic and developmental learning outcomes
  • Promotes focus and concentration
  • Encourages children to engage in higher-level thinking processes such as inquiry, analysis, evaluation, and creativity
  • Supports positive attitudes to learning

CMMV will anchor Twin Falls as a family-friendly destination, draw visitors, create jobs, and attract new residents and businesses.

  • Nationally in 2016, children’s museums contributed $5.5 billion to U.S. economic activity
  • Supported 57,281 jobs
  • Contributed $2 billion in salaries
  • Tourists to communities with museums linger longer by 53% and spend 36% more during their stay
  • 87% of Americans believe cultural amenities are essential
  • Children who attend children’s museums become adults who attend museums; children’s museums help establish patterns of lifelong learning